We are Pursuit. Pursuit Apparel is an online neck wear store specializing in floral, knitted and all designs, we are based out of Salt Lake City, UT. Pursuit was co-founded by friends Ben Wood and Christian Robbins in 2016 when they realized the disconnect between existing tie companies and shoppers. Other tie companies were (and still are) grossly overcharging for their products. That doesn’t settle well with us so, we decided to start Pursuit Apparel and fill the gap that the ridiculously overpriced competition left wide open. Pursuit was founded with $190 and a dream to make amazing ties available to everyone. We didn't need a $15,000 kick-starter campaign because this is a grassroots operation. We're not interested in getting rich quick and our prices reflect that. What we are interested in is being your go to if you need a high quality and unique tie in a snap because you have that wedding to attend this weekend.


Pursuit Apparel was founded with these three key principles in mind:


  1. Provide high quality, modern, & uniquely beautiful style that we would wear with pride. 

  2. Differentiate ourselves from the competition by fairly pricing our products and having realistic return terms. (returns accepted up to 90 days after purchase) 

  3. Give patrons the most excellent experience possible. Every time.


With our unique styles, no-frills prices and dedication to making every patron’s experience positive; Pursuit Apparel is well on its way to becoming the number one neck wear boutique in the world. Not only do we fulfill individual orders but we also provide options for wedding orders and group packages at a major discount. We are more than happy to custom make ties for group orders and we’ll send you a free sample to make sure it is exactly what you need before you make the purchase.  We pride ourselves on our excellent service and only treat others how we’d like to be treated. We don't believe in taking advantage of others. Ever. That's why we make the highest quality at an unbeatable price. To this day, we haven't had any complaints about the quality of our ties.


We will go out of our way to make sure our patrons get what they want and expect. You can be confident that when you shop with Pursuit your experience will be excellent. That’s the Pursuit Promise.


For business or general inquiries please visit our contact page and we will get back to you ASAP.


Never stop pursuing your dreams.


 Suit Up. - The Pursuit Team 

Pursuit Apparel